QR Code - Making Life Simple
The use of the QR codes are quite ingenious, it saves humans from memorizing long stringed text, which we often forget. There are many uses for QR codes, in Japan QR codes are used for tracking merchandise. In historical displays, QR codes are added next to a plaque to allow visitors to gain more information to their historical site which is more interactive than a simple plaque. To a business it is quite useful to promote their company because it may draw attention to a special designed QR code.
Unfortunately, QR codes are many times misused. Some companies do not use the right link or URL when creating the QR code to reflect their campaign. When a visitor are to scan in the QR code they would be directed to a different site than what the visitor was intending to visit. QR codes are designed to be specific to the destination of the site. Disney is able to use their QR codes successfully because they make sure that the QR code is directing visitors to the correct place.
This fairly new technology may be the technology of the future because it makes life easy and fast. Not only easy and fast, it is also cheap. Creating a QR code can be free though some websites such as qrcode.kaywa.com. There is a great potential to how QR codes can be used. Try to create a QR code for your specific site and see how it may impact your visitor hits when used correctly.
Hi Gerald.
ReplyDeleteThis is a great post, and I agree with everything that you said about QR Codes. The title for this topic basically sums up everything about our opinions of QR Codes--that it really does make life simple. People can be curious about a certain company or restaurant's website, but we really have become so lazy to the point that typing in the URL manually is just too much work. Fortunately QR Codes make this process a lot easier and more efficient (since we can avoid typos for the URL). Too bad that some companies provide the wrong URL for their QR Codes. It would have been entertaining (for a reader like me) if you had named a specific company who made this mistake. Especially since the only job they had to do was to insert the URL into a text area on the QR Code Generators.